Advanced Blogging Best Practices

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One tag should relate to many different topics and keywords which you have posted about and you should assign no more than three tags to a single post.  Be sure that the tags you select are diverse and not repetitive of one another as this may actually hurt your SEO efforts. Link Internally and Externally If appropriate, including links and external links throughout your article is a great exercise. Along with helping readers find exactly what theyre looking for and reviving a number of your articles that is previous , inner linking allows you to underline the validity of your site.  You can link to your web pages or to some other blog posts.   Shorten Your Blog URL Site URLs are among the first things that search engines crawl to inform what your webpage is all about.  For this reason, its important to keep your URL readable and also to avoid a mess of characters and numbers that provide no context to search engines or into the reader.

 

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Below is a cheat sheet that divides down the anatomy of a URL; it shows where to put keywords in URLs and how to structure them.  Remember that your URL does not need to be an immediate pick up of the page title.  Utilizing shorter URLs is a blogging best practice since they're easier for search engines and readers to comprehend. You'll be on the ideal track to building a better blog strategy and creating content for your readers.

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From what Ive discovered SEO gets you so far.  To reach the top and stay there, an article has to be helpful to the reader.  The biggest reason for this is because it contrasts with Googles number one prioritythey need to rank the best, most useful content first. Here are six of those practices Ive utilized to assist my posts rank at the top of Googles search results to help you out.  By the end of this article, youll have a easy playbook.    The Perfect Word Length If you Google Perfect word length for a blog article youll encounter this commonly used chart in the Serp IQ research: a lot of men and women utilize this graph to warrant writing really really long articles. In my experience, a guide that is 200-word that is super-useful will outrank a useful manual of 2,000 words any day.  However, my personal guideline would be to target 1,500 words.  And while I only said there's no perfect length, I follow this principle because it compels me to consider all angles of this topic Im speaking about.

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  They scan.   Consequently, if you would like to keep people youve got to break your writing down into short, succinct paragraphs. They look like function.  They scare off people.  If you frighten people off, they leave your website.  And should they leave your site, thats an indicator to Google that your post isnt very helpful.  And when its not useful, you begin to fall in rankings.   Why Your Headings Need Hooks Look at both of these subheadings and pick the one that captures your interest more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline catches my attention more, and Ill guess it does for you also.

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The very first headline gets the response.  How can you fry an egg Use cooking spray.  Theres no hook. Theres no reason.  Curiosity is created by the headline.  You dont know what will make an egg easier to fry unless you continue reading. And if they stay on your page longer, thats an indicator to Google that youve got good content.  Therefore, after youve written your article, go back and look for opportunities to make hooks.  If you need help with your pins and headlines, one resource I turn to time and time again is this free guide on how best to compose Magnetic Headlines. The Big Benefit When You Use Measures and Lists Have you ever thought about why we like lists It turns out our brains have been wired for lists. A study conducted by Florida State University found that list-making eradicates the cognitive effects of unfulfilled objectives. Participants in the study were far more likely to achieve goals if they generated lists than people who did not.

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A Featured Snippet is simply an answer to a search result that Google picks from an articleand most frequently its in the form of a list.  In the example above, Google reveals lots of steps about the best way best to plan an occasion right within its results.  The motive Featured Snippets are so valuable is that in the event the post is your one Google picks to attribute, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for a lot of Wild Apricots articles, as theyve increased both our ranks and our visitors.  If you would like to get a Featured Snippet, theres some speculation about how Google chooses them, but normally when I write a blog article, I try to include lists or measures as frequently as possible.   The Kinds of Pictures That Work Finest Take a look at Both of These images.  Which do you like better (Images from Big Stock Photo.com) Ill take a guess and say its the picture of the happy, smiling people. Its not that the image of stones isnt appealing, but its that have been really hardwired to like pictures of people better.

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Since I started using pictures of people in my blog articles, Ive noticed they get shared a lot more, which is another factor Google believes in its positions.  Its a little change which makes a significant difference.    Why Your Articles Should be Evergreen Have you ever clicked on an article from a Google search result only to obtain the content obsolete When I come across obsolete content, I click on the back button and try another outcome. Thats why if I need something to rank highly, I try to make whats called evergreen contentcontent that remains applicable over a long period of time.  This means I avoid writing about matters that have time-based information or fads.   This has improved our blog traffic over 400 percent. Ive put everything Ive learned to a simple playbook that covers how to compose and technically optimize posts for Googles search results that anybody can use, no matter the size of your organization. If youd enjoy my entire playbook on nonprofit SEO, it is possible to observe my free webinar The Way to Grow Your Organization by Obtaining Lots and a lot of Traffic to Your Website.